I worked on a motion advert for Discord, which let me explore their playful tone while keeping things clear and focused. The main challenge was finding the balance, making it visually interesting without it getting in the way of the message.
I start storyboarding by getting a clear sense of the message and tone. Then I sketch out some rough ideas, focusing on how the shots flow together. Once I’ve got a basic structure, I refine it, making sure each shot fits the story and overall style. It’s a simple process of working out how to tell the story clearly.
When working on a styleframe, I begin by focusing on the mood and direction. I experiment with key elements like colour, composition, and typography until I find the right balance. Once the main visual components are in place, I refine the details to ensure everything fits together and supports the overall concept.
